I've been blessed with a long, if not
lucrative career in broadcasting.
But in exchange for not making large sums of
wealth for my work, no matter the call letters I worked under, I've always been
given great friends to go through the experience with. For whatever
reason, these people magically seemed to have always just shown up to come
along beside me right when I needed them most. Amazing. I've also had
the pleasure, or fascination, of working with some of the most colorful, and
occasionally sleazy characters, my business seems to attract.
For sure, my time in radio has mostly been fun
and seldom, if ever, dull.
However, whether just getting started or still laboring in the trenches, long
time grizzled radio vets are always around to remind you of the same thing: Well
if you don't get fired at least three times in this business, then you're not
really trying." Or some such blather. If that’s true, though, I
guess I've really been trying because I've been cashiered four times
now. But whether I knew it was coming or not, each parting of the ways was
painful, and each time I knew I'd probably never land another gig. And I was
always wrong. However, because it’s an experience you've never been through
before, you never forget the sting of that first time; that very first time you're
asked to leave, to "turn in your key"; to take your check and just go
away.
My first termination came at KZUN AM &
FM-- "Cousin Country", as they called themselves-- in Opportunity, Washington.
Opportunity is the sprawling Spokane suburb located east of town that extends
almost to the Idaho State line. It was a terrific opportunity for me, too-
pun intended- because I was hired to do morning drive, the time slot any
jock worth his salt wants to have.
To be completely honest, though, it wasn't
exactly a dream job.
The air shift was from 6-9 a. m. Monday through Friday on KZUN-AM, a
weak-ass little signal that wasn't much stronger than a kids' walkie-talkie. I
didn't get to play much music, because for most of the show I had to read a lot
of news and sports and run taped features. It wasn’t really a d.j. show and I didn't
like it much, but at least I was on the air during peak listening hours.
To get my actual "jock fix", I had to wait till Saturday night, when
I got 6 hours on KZUN-FM, the big booming 100,000 watt signal that
covered most of the Pacific Northwest.
The AM simulcast with the FM from 9a to 3p. At
3:00, the AM was on its own again, offering similar programming to what I did
in the mornings; news, features, a little music, a lot of taped programming.
The KZUN-AM afternoon show was only until the station signed off the air at
sundown; which was anytime from 4:45 pm in the winter, to 8:45 in the height of
summer. Some old dude did the afternoon segment.
Hardly anyone listened in the afternoons, but
KZUN-AM did all right in the mornings when I was on. So that part was cool. But
I hated having to wake up at a quarter to five every day to, to get to work. I
still enjoyed staying out late with my friends and often didn’t get to bed
until after midnight; rendering me nearly brain dead when the alarm went off at
a quarter to five.
So there were a few mornings when, admittedly,
I wasn’t completely awake when the recorded Farm Report ended at 6:04 am and I
had to open the mic read ten minutes of local and regional news, live. I just
prayed there weren’t any long or hard to pronounce names or places until the
coffee kicked in.
For all the hassle it took to get there on
time, mostly awake, and be half way good on th4e air, I was also only
considered a part time hourly employee. I only made 4 bucks an hour and KZUN
only employed me for 30 hours a week. 21 of those hours were doing what I
trained to do- be on the air; the other 9 hours were, my ‘office hours’.
In this role, I did things I never thought I'd
be doing as a "professional broadcaster", like getting off the air
9:00 and being immediately directed to
the KZUN front parking lot to tend to a couple of ancient planter
boxes which sat anchored near the sidewalk. Islands in a sea of cracking
asphalt, my boss Jim Swartz, instructed me to water whatever plants were
still living and pull weeds.
In my extra hours I became the designated
station gardener/jack-of-all-trades. If the planter boxes were tidy, I got to
vacuum Jim’s office, or do his filing, or take out the garbage, or all of the
above. He even sent me out for sandwiches a couple times for a sales meeting. I
also cleaned out the storm gutters on the rickety old roof, and was handed a
paint brush one day to re-paint the decaying walls in the men's bathroom with.
There was even one week in the middle of June
when I worked both ends of KZUN-AM’s broadcast day. The ancient afternoon dude
was off for a week, and rather than pull in a weekender from the FM to fill in,
they had me do it. So after my morning shift ended at 9:00, I had six hours to
kill before coming back at 3:00 to do the old codger’s afternoon shift as well.
It worked out okay because it was June rather that January so I worked until
8:45; Jim rounded it up to 9:00 on my time card, so I worked a full 8 hour day
that week; although it was a l-o-n-g 8 hour day.
But the biggest and most time consuming of my off-air odd jobs was cleaning up,
cataloging and re-organizing “The Graveyard” as KZUN's downstairs basement
was known. It’s where all the old equipment, records and other miscellaneous items
whose useful lives had ended, was kept. It was a dark, cold, musty room; a tomb
really, draped with cobwebs and crawling with bugs. It was almost a full
time job by itself and there was no guarantee once you went down there, if
anyone would ever see you come back up. Before sending me down there the first
time, Jim said, “Organize whatever you find and if you don't come back alive,
don't worry. We have your next of kin on file.”
Jim often thought he was funny. I didn't. The man was a bore. But when you're
the boss, and one of the station owner’s sons, I guess you can be a bore. Jim
Swartz had that part down real good. A family run outfit, KZUN was crawling
with Schwartz's. There was Jim's dad, crusty old Bob Swartz, who’d owned
the place since Moses, and his other son Jeff,
KZUN's sales manager. Between Bob, Jim and Jeff, it seemed like there
was a Swartz coming out of every corner of the building. Even one of the
receptionists was a Swartz by marriage.
Anyway, the story of my dismissal began one
Saturday night when I was doing my shift on the big FM. Usually all alone, it
was a surprise and complete shock to look up and see Bob and Jim out in the
lobby with their wives. They were dressed up, probably coming from some fancy function
they’d been to. I felt a little self-conscious because I was attired in weekend
slob-ware. But I hardly expected company, certainly not the big guys.
However, one redeeming factor of working for the Swartz’s, and maybe the only
one, they had no Saturday/Sunday dress code.
While the ladies were taking care of business in the restroom, both Mr. Swartz
and Jeff ducked into the FM studio. Jeff said, “Hey you’re sounding great
tonight. We’re really enjoying listening to you.” And the old man added, “Yeah, Keep it up
son. You’ve got a future.” I was flabbergasted. I’d seen Jeff around, but we’d
only said hello in passing, and I wasn’t sure Mr. Swartz even knew who I was. The
only times he might have seen me during the week- if at all- was taking out
Jim’s trash or hauling crap out of the basement. He probably wondered why the janitor was on
the air.
Nevertheless, I appreciated the encouragement
because maybe, just maybe, I was really doing good. They liked me. Yess!
I thanked them both and went back
to giving them the best Saturday night show ever heard on KZUN-FM-- or tried to
anyway. In our business, it isn’t every day that you’re given a vote of
confidence, in person, by the people that hold your professional life in their
hands.
Monday came and I was still feeling
pretty good about myself and about being on the KZUN team. Injected with a
healthy dose of confidence, everything about my career seemed to be looking
up--until my boss, Jim Swartz went on vacation the next day.
Coincidentally, the old man and Jeff left town too. Go figure.
And though I didn't know it then, but I'd be
leaving soon as well.
Left behind and temporarily in charge, was the
assistant program director, Pete Hicks. I knew who Pete was, but as the midday
guy, like Old Man Swartz, he probably only knew me as Jim Swartz’s gopher. On
Thursday, Pete put up the weekend schedule and I noticed he had me down for 2
shifts that weekend, Saturday and Sunday night 6 p.m. to midnight. I
certainly didn't mind the extra time on the FM, though it'd be a quick turn-around
from Sunday night at midnight to Monday morning at 6 and my shift on KZUN AM.
But it was okay. I could handle it because, "I had a future."
Mr. Swartz had told me so.
Funny thing though, Saturday afternoon when I showed up at 5:30 to prep
for the 6-midnight shift, there was a new guy already pulling records; somebody I'd never seen before. I
wondered what was up. Confused, I asked Charlie Dee, the guy getting off at
6. The guy I was supposed to be
relieving. But poor, Charlie. I think he wanted to be anywhere else because it'd
been left to him to awkwardly inform me that Pete had switched the weekend
schedule. I wasn’t supposed to be there till midnight.
Hey, thanks for the heads up, Pete.
I'd played golf in the early afternoon, but had
been home all morning and since 3:00 and all of Friday night too. If there'd
been a change in the schedule, there’d been ample time to warn me. But I guess
if the phone doesn't ring, it must be Pete.
I was starting not to like Pete Hicks very
much.
The immediate problem, though, was having to
turn around, trudge back home and force myself to nap- when I wasn't
tired- so I could come back to work in 5 and a half hours and work all night. Of
course, I’d been up all night before, but that was by choice- usually playing
cards or coming back from a long road trip. This was very different and
difficult.
I’d been out in the sun, consumed a
couple of beers. Not enough to make it a problem working till midnight. But I
wasn’t prepared to be going to work
at midnight. Not even close. Had I any inkling they’d changed my weekend
hours, I would’ve already adjusted my day to compensate for working all night. I
certainly wouldn’t have gone golfing or had a couple Budweiser’s. So this
caught me with no warning.
Naturally, when I got back home I couldn’t
sleep. I wasn’t tired at 7, 8, 9 or even 10 pm, either. I didn’t start
feeling sleepy until around 11, just about the time I had to grab my keys and
force myself back out to the Spokane Valley. Yawn.
I got to the station about a quarter to midnight and unhappily went about
pulling my records. But being in the studio with him, the new guy appeared
uncomfortable. Good. That’s how I wanted him to feel. I was pissed at Pete, but
he wasn’t around. So I decided to be mad at the new joker and take all my
annoyance out on him, even though it was all non-verbal. I didn’t even catch
his name, though he called himself “Jack Daniels” on the air. Oh gee, how
original.
And at the moment, he was the immediate
problem personified-- the elephant in the living room, so to speak. My
sub-conscious wanted to pop him. But that would be highly unprofessional and
grounds for dismissal, so I went about my business and gave him the silent
treatment. After he left- without a word- I worked through the night in a
somnambulist state of being. The
next night was a little better, though I still felt like I was working in a
fog. I needed to be as alert as possible though, because I had three more hours
on the AM starting at 6.
When Tom Newman relieved me at 5:00 I figured I’d use the hour to go curl up on
the sofa in the lobby and catch a few z’s before my morning drive shift. Tom
was about my only real friend at KZUN, always real
nice, friendly and talkative, interested in what I was up to. He made
great coffee too. He didn't ask why I'd just been on the FM all night, which he
should have; instead he just handed me a cup of fresh brewed 'joe' and
started talking about his weekend, preventing me from gracefully slipping out
of the control room to take my quick catnap. But a few minutes into my coffee
klatch with Tom, guess who else came walking in?
Why, it was none other than my new best pal,
Pete Hicks.
Pete never darkened the doors till after 9 on
most days. But there he was, in the flesh at 5:10 in the morning, attired in
his boots, leather vest and goofy cowboy hat. With his small wiry
frame, he looked like an undernourished John Wayne. Pete said he needed to
see me before the 6 am shift. Inviting me to bring my coffee, he led me to his
office and pointed to his sofa. “Go ahead and get comfortable. I’ll be right
back” he said before disappearing into the bathroom.
I thought he was going to apologize for
hanging me out to dry about the weekend schedule. Or maybe the two FM
shifts was going to be a permanent change. Fine, I could live with that as
long as I knew what was coming. Or maybe they were going to promote me to full
time. That'd be cool. But it never occurred to me that Pete was there to fire
me, which he did upon immediately his return from the john.
So much
for that “vote of confidence” from the owner and sales manager, huh?
Pete and I talked for about 5 minutes. He said
he was sorry, things just weren’t working out, they needed to make some
changes, blah, blah, blah. I don’t recall even half of what he said because I
was stunned, shocked. I’d never been fired from anything before. All I heard
was, “We’re going to have to let you go.” After that, I checked out.
He cut me a check, already magically signed
and pre-dated by the vacationing Bob
Swartz, then asked for my office key. As he shook my hand and wished me
well, he looked me in the eye and for the first time that morning was
completely straight with me. He let honesty bubble to the surface.
"Look, this isn't my call. Its Bob's old
lady. She thinks you sound, well, kind of young. She thought you were still in
high school. That's all it took. Bob takes a lot of advice from his
wife. I think you're fine, and if it was me, I'd keep ya on. But like I
said, it’s not my call. And don't take it personal that Jim's not here to do
it. He likes you, but whenever he has to let someone go, he leaves town and
kinda leaves it to me. I'm really sorry."
So was I.
But at least I got the straight scoop. A lot of guys don’t ever get that.
They’re just axed. Case closed.
On the way out, I poked my head in and
said goodbye to Tom. He had a sad look, like he knew I’d just been offed. He
probably did. He told me to hang in there, that something else would come
along; saying all the other right things that, at the moment, I didn’t want to
hear. I smiled weakly, thanked him, said good bye and let myself out the back
door for the last time.
Outside I wanted to scream, punch something. I
kept asking myself, why? Why me? Why now? I wanted to mourn. I was only 24 but
had just suffered my first professional death.
Here lies Rocket's short-lived career at KZUN Opportunity, Washington.
May 7, 1979- July 30, 1979
“We told
him he had a future...But we lied”
Eleven weeks on the job and that was it. And
being too green, naive or blind, I never saw it coming. I knew the radio biz
had its ups and downs and people came and went all the time, and often not by
their own choice. I knew that. I just never thought it would happen to me.
However, for his honesty, though
I wouldn’t have Pete Hicks over for a “Kum-bay-yah” night, I had a lot
more respect for him, knowing the spot Jim Swartz had put him in. Some people
may get a charge out of dumping people, but I got the impression Pete took no
pleasure in it at all.
But the Swartz’? Besides a final paycheck and lesson in bullshit 101, all I got
out of my association with that family was a loss of trust and a jaundiced view
of management. Tell me one thing, then do the opposite; flatter me, then
splatter me. That’s what I got out of working for the Swartz’s clan. And when
Bob Swartz died in 1982 and the family had to sell the station because they
were drowning in red ink, I had a hard time mustering up a ton of sympathy.
What goes around...
Still,
I've yet to forget departing KZUN that day, slinking out the back door like a
whipped puppy before anyone else saw me. Fortunately at 5:35 on a Monday
morning, hardly anybody would. I’m sure everybody already knew anyway. But
besides Tom, I doubt any of them would really care too much, let alone,
miss me.
However
there was one person who probably glad to see me go. For sure he wouldn’t miss
me very much, the guy who I ran into on my way out into unemployment land that
morning; good ‘ol “Jack Daniels.” He was there at that early hour because
he’d inherited my job and my identical hours. So "Jack" was
probably thrilled to see me go.
He
nodded as we passed each other in the parking lot, one going in, one going out.
One starting, one leaving. Welcome to the cold, wonderful world of
commercial radio.